Frosted Flakes

Kellogg's Frosted Flakes (Frosties in the UK and Ireland) is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1951 as Sugar Frosted Flakes. The word "sugar" was dropped from the product in the 1980s during a time when many cereals dropped "sugar" from their titles.

"Frosted Flakes", by itself, is purely a description of the product. As a result, that term cannot be trademarked and can be used by any company making a similar product. By contrast, "Kellogg's Frosted Flakes" and "Frosties" are registered trademarks in their respective markets.

Contents

International names

Related products

Marketing

Mascots

Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for uttering the cereal's slogan: "They're Gr-r-reat!". Tony the Tiger was originally voiced internationally by Thurl Ravenscroft, who continued until his death in 2005. The character is currently voiced in the USA by the former professional play-by-play announcer, Jim Van Horne, who also played Tony the Tiger in a television commercial in 1997. In the UK Tom Hill voiced Tony after Ravenscroft death. He can be seen wearing a red ascot on all frosted flakes cereal boxes.

Another character, Katy the Kangaroo, was on the Frosted Flakes box for a short time.

Taglines

This cereal has had numerous taglines, but the classic, "They're Gr-r-reat!" has always been used. The "Gr-r-reat" has been punned in different slogans as well.

Sponsorship

The Frosties Kid

The Frosties Kid was an Internet meme during the spring and summer of 2006, stemming from an advertisement aired on British and Irish television stations in spring 2006 in which the viewer is repeatedly told that "They're gonna taste great". Rumors in Internet blogs and Internet forums that the actor had committed suicide were soon noted by snopes.com when they investigated this meme.[2] Questions about the Frosties Kid are still raised, with perhaps the most compelling rumor being that he is actually a CGI creation, a rumor which Snopes described as 'one of the more interesting theories', but never ruled out.[3]

Varieties

In the UK and Ireland, they used to have variations of Frosties in the cereal franchise, until they were all recalled or discontinued.

References

  1. ^ http://www.challengersports.com/pages/frosties.aspx
  2. ^ "Frosties Kid Suicide". Snopes. http://www.snopes.com/radiotv/tv/frosties.asp. Retrieved 24 June 2007. 
  3. ^ "Frosties CGI: Fact or Fiction". http://frosties.i8.com/. 

External links

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Discontinued